Wellness Trends 2020
5 Wellness Trends for 2020
The largest private higher education provider of natural medicine courses in the Southern Hemisphere, Endeavour College of Natural Health, and industry leader in fitness education, FIAFitnation, have revealed five trends that are set to reshape the health and wellness landscape in 2020.
From a more personalised approach to care to a natural approach to ageing and a modern approach to food, health and wellness sectors are set for a big shake up in the new year.
“With the start of this futuristic new decade, we’ll see the results of advancements in research and technology start flowing through to everyday Australians. The future of health and wellness is personalised and complementary, using virtual and face-to-face environments with a greater focus on looking after ourselves and our planet,” said Endeavour College Director of Education Dr Andrea Bugarcic.
The health and wellness trend predictions for 2020:
It’s all about you – personalised care takes centre stage
Modern medicine's one-size-fits-all approach is set to be a thing of the past as research increasingly reveals the importance of person-centred care and individualised services become more readily available.
Several Endeavour College studies* this year - including research into the absorption of medicinal cannabis in brain cancer patients, a study about the impact of vitamins and minerals among ovarian cancer patients, and a look at which type of folate absorbs best - found that treatments can be less effective or even cause harm depending on a person’s genes and how they absorb medication and supplements.
“We know that no two people are the same, from their genetic makeup to their living environments, habits and experiences. Medicine is now at the stage of incorporating this knowledge into a more personalised approach to care, which is very favourable for the patient,” said Endeavour College Clinical Trials Manager Dr Janet Schloss.
In the years to come, Australians can expect to see a more personalised approach to care and nutrition including the rise of nutrigenomics (a term which refers to the effect of diet on gene expression and describes how genes influence the activities of nutrients in the diet), vitamin subscription services and personalised diets, which can help create food based around an individual’s specific nutritional needs.
“Typically, dietary guidelines are issued to a population based on age and stages in life, just like the food pyramid, but these don’t always meet each individual’s requirements. The future of health will be focused on each individual. For example, it is already possible to determine how an individual’s gut bacteria flora influences the way they metabolise certain foods and, with the rise of DNA technologies, it may be possible to accurately tailor a diet to each individual, taking into consideration their genetic makeup,” Dr Bugarcic said.
Online PT – training gets even more technical
With everyone from Chris Hemsworth to Sam Wood taking fitness programs online, personal training has never been so accessible. In fact, there are more than 250,000 mobile health apps available for download and while many online programs have helped Australians get fitter, healthier and lose some weight, research suggests people achieve the best results when technology is paired with a health professional.
In 2020, many PTs will still come via a PC but the personal will be put back into personal training, according to FIAFitnation National VET Manager Ewan Birnie.
“The rise of online fitness has been great for people searching for convenience and access to structured exercise and guidance 24/7, but it’s challenging to create a ‘personal’ training program without actually being there in person,” Mr Birnie said.
“To address the lack of personalisation in previous online PT delivery, there will be more platforms such as Welcome Fit, which connect a client with a trainer via a webcam. This is a vital step which allows trainers to check form, provide specific feedback, perform exercise demonstrations and adjust programs based on what they see.”
In further tech advancements, apps such as Foodswitch, which allow consumers to scan food products to get an instant read on the healthiness of a product, will enhance healthy eating, and wearable tech will continue to evolve and overshadow previous must-haves such as Fitbit. In an industry that has grown to be worth an estimated $95 billion, the next generation of wearable tech will see built in ECG, heart rate variability, stress scores and post-workout recovery time requirements.
The future of food is sustainability-focussed
According to the United Nations, the world’s population is expected to increase by almost two billion to nearly 10 billion people in 2050, and it will take a focussed and sustainable approach to feed this many mouths.
While plant-based diets have steadily been increasing in popularity, entomophagy (eating insects) is set to become the next big thing in protein.
FIAFitnation Nutritionist Sophie Scott said insects were a great source of protein and fibre and, because they produce far less greenhouse gases and require significantly fewer resources than meat, are a more environmentally-friendly and sustainable option.
“Western civilisations are actually arriving late to the insect party – billions of people around the world already have insects on the menu including Indigenous Australians, who have long been consuming Bogong moths, Honey ants and Witchetty grubs,” Ms Scott said.
“If the thought of crunching a cricket is too much, cricket flour is a great way to add some protein to bliss balls, smoothies or sprinkled on just about anything. Cricket flour packs a protein punch, consisting of 69% protein with a complete amino acid profile. Because it contains the entire exoskeleton of the insect, the flour is also high in fibre. Australians might not even realise that insect flour is already being used down under in processed foods such as pasta, energy bars and chips.”
Other alt flours such as coconut and chickpea, and alt milks including oat, almond and hemp, will continue to rise in popularity for those on vegan diets or with dietary requirements.
“By incorporating contemporary public health stances and research into the complementary medicine curriculum, Endeavour College is teaching the next generation of nutritionists to understand the importance of food sustainability, planetary health and alternative food sources when considering an individual’s nutritional needs,” Dr Bugarcic said.
Natural Botox – a natural approach to ageing
While 2019 saw ear seeding enter the mainstream as a needle-free way of stimulating pressure points, 2020 is set to be the year of cosmetic acupuncture as more and more Australians look to natural alternatives when it comes to beauty.
Like anti-wrinkle injections, cosmetic acupuncture or ‘natural botox’ still involves facial needles but instead of injecting a toxin, the acupuncture needles create painless micro-traumas which result in the increased production of collagen and elastin to the local area.
Because it’s part of Traditional Chinese Medicine, it’s a holistic treatment, so while lines and wrinkles in the face may be the client’s focus, the whole body’s health, which contributes to the signs of ageing, are also being looked at by the practitioner, according to Endeavour College Head of Chinese Medicine Greg Cope.
“Acupuncture has been around for thousands of years but as more people seek out natural alternatives to anti-ageing and become aware of the holistic benefits of acupuncture, the cosmetic acupuncture industry is booming,” Mr Cope said.
“Cosmetic acupuncture has been part of a subject within Endeavour College’s acupuncture course for many years, including techniques aiming to support skin health and build moisture, but its interest to students and clinical usage has increased as people become more interested in beauty on the inside and out.”
The rise of remedial massage
Although remedial massage has been around for a while, it is becoming the new ‘it’ massage as Australians try to slow down and repair their overworked bodies.
Best for recovery, recuperation, relaxation and to help ease modern ailments such as ‘tech neck’, which an Endeavour College of Natural Health survey found affects half (50pc) the population, remedial massage is more in demand than ever.
“We’re all working longer hours in more sedentary jobs and using technology more than ever. This way of life is not conducive to good physical health and as more Australians tune in to their body and take preventative steps to look after themselves, remedial massage is set to become as vital as yoga and Pilates,” said Endeavour College National Program Manager Remedial Massage Anthony Turri.
According to the government’s Job Outlook site, massage therapist jobs are tipped to grow by 20 per cent from 2018-2023 with around 15,000 job openings over the five year period.
Mr Turri said remedial massage also had a growing role in the fitness industry with personal trainers realising they can offer a more complete package of treatment and preventative health services that will help their clients to perform better and recover faster, while also giving their business a better shot at longevity.
“Remedial massage is great for removing lactic acid and waste from the lymphatic system and helping to repair tissue at a faster rate, which makes it a million times more beneficial than a post-workout protein shake. It’s about reducing inflammation and repairing the damage done during a workout to kickstart the recovery process so the person can start training again and perform at the highest intensity possible,” Mr Turri said.